5M Monthly Impressions for B2B SaaS Platform
Challenge
B2B SaaS company with limited social presence needed to establish thought leadership and generate qualified leads.
Hypothesis
CEO-led thought leadership combined with educational content would position the brand as an industry authority.
Experiment
Implemented AI-driven content calendar with CEO insights, industry analysis, and product education across LinkedIn, Twitter, and YouTube.
Results
Within 6 months, achieved 5M monthly impressions, 180+ marketing qualified leads, and secured 12 enterprise contracts directly attributed to social.
Global Launch: 15 Countries, 1 Unified Voice
Challenge
Tech company launching new product across 15 countries needed coordinated social strategy that respected cultural differences.
Hypothesis
Localized content with unified brand message would drive awareness while maintaining cultural relevance.
Experiment
Created multi-language content strategy with region-specific influencer partnerships and timing optimization for each market.
Results
Successful synchronized launch reaching 8.2M people globally. 92% brand recall in target markets and exceeded sales targets by 34%.
FinTech Startup: From 0 to 50K Followers in 90 Days
Challenge
FinTech startup with zero social presence needed to build authority and community before Series A fundraising.
Hypothesis
Educational content demystifying complex financial concepts would attract and engage target audience.
Experiment
Launched comprehensive content strategy including daily educational posts, weekly AMAs, and partnerships with finance influencers.
Results
Built engaged community of 50K+ followers in 90 days. Social traction helped secure $15M Series A at higher valuation.
Healthcare Brand: Building Trust Through Transparency
Challenge
Healthcare provider needed to rebuild trust and increase patient acquisition after negative publicity.
Hypothesis
Behind-the-scenes content featuring real doctors and patient success stories would humanize the brand.
Experiment
Created video series showcasing medical professionals, patient testimonials, and educational health content.
Results
680% increase in video views, 12K+ new patient appointments, and improved online reputation to 4.8 stars.
E-commerce Brand: $2M in Revenue from Organic Social
Challenge
E-commerce brand over-reliant on paid ads needed to build sustainable organic social revenue stream.
Hypothesis
User-generated content campaigns would build community while driving conversions at lower CAC.
Experiment
Launched UGC incentive program, influencer seeding strategy, and shoppable content across Instagram and TikTok.
Results
Generated $2M in trackable revenue from organic social in 12 months. 125K pieces of UGC created. Reduced overall CAC by 42%.
AI Company: Viral Launch with 25M+ Impressions
Challenge
AI startup needed explosive awareness for product launch in saturated market.
Hypothesis
Interactive demo content with strategic influencer partnerships would drive viral growth.
Experiment
Created shareable demo videos, partnered with tech influencers, and launched countdown campaign across all platforms.
Results
Achieved 25M+ impressions in first 14 days. 500K waitlist signups. Featured in major tech publications. Successful $20M Series A.